PhotoHand.com acted as a co-sponsor of the charity event on June 30, 2009 organized by the company’s client – international fashion designer Sara Romoli – to benefit Make-A-Wish Foundation® of Metro New York. The event featured an exquisite fashion show of Sara Romoli’s latest collection, followed by an unforgettable performance of Amy Rivard of the Riverdance and Celtic Woman fame and culminated in a vintage jewelry auction starring some pieces of the Belle Époque period.

The team of PhotoHand.com was glad to contribute to the success of the event that drew significant attendance from the New York City business and creative community, as well as members of the media and raised contributions to benefit one of the world’s most well-known charities that grants the wishes of children with life-threatening medical conditions.

Shooting for the Wedding Book

The wedding season hits in June and we at PhotoHand expect a rise in custom photo books design orders. Most of our clients have been in the wedding photography business for a while but there are a lot of talented young beginners who have been asking us to give them some tips on how to be prepared so that they are in the right place at the right moment and shoot enough material for a lively photo story.

We looked at the weddings albums that we have created so far and came up with this cheat sheet. A bride can also use this list when giving directions to her photographer.




A wedding is a celebration of a tradition and traditions by their nature adhere to certain scripts. Below are the points general to any wedding but if the wedding is to include some ethnic traditions or special family customs, that photographer must be notified of all such details beforehand so that he or she is able to capture every key moment.

Behind the Scene
The dress on a hanger
close-ups of any remarkable details on the dress
Accessories: flowers, shoes, jewelry, the rings
The bride getting ready (makeup, hair, jewelry, dress,shoes)
Family and bridesmaids assisting the bride
Others getting ready
Portrait of the bride
The groom getting ready (adjusting the ties tie or cuff links)
Portrait of the groom
Waiting for the Ceremony
The wide-angle view of the location
The groom waiting for the bride
The groom, the best man and the officiator
The ring bearer and flower girl
General view of the seated guests
Arrival of the bride

The Ceremony
The best man and maid of honor coming down the aisle
Each groomsman and bridesmaid coming down the aisle
The bride coming down the aisle
Wide-angle view of the ceremony
The vow and ring exchange
Signing of the marriage license
The kiss
The bride and groom coming down the aisle
Any special musician, singer, speaker, etc.

Formal Photos
Hands with the wedding bands
Formal group photos
Romantic bride and groom photos

The Reception
Details: centerpieces, the cake, decor
The wedding party entering the reception
Toasts
Cutting of the cake
The first dance
Dances with parents
Bouquet toss
Garter removal
Guests at each table
Dancing guests

Final Scene
The newlyweds waiving or walking away
Departing Limo

That's it! Have a great shoot!

Primp Up Your Indie Image On a Budget

Indie is trendy. If you hear this for the first time, you've been out of touch for quite a while and should hurry to Etsy.com to catch up. Whether it's shoes, clothes, cosmetics, jewelry, bags, gift items, perfume... indie companies are guaranteed to provide innovative offbeat products that will spice up your image.

Innovation is the key to indie success as small companies are faster on their feet than large brands. They also tend to be greener, organic and more conscious of waste.

PhotoHand is a strong supporter of indies and we have a lot of them among our clients. Indies do not have the promotion budgets of big brands but they must have the big brand image quality to sell.

Indie companies on a budget (and most of them are) do not have the resources to hire professional photographers at $100-150/hr to shoot their new products, especially as they introduce one-two new products at a time. Instead they buy professional or semi-professional photo cameras that are becoming cheaper and more powerful and take promotional photos at their make-shift corner studios.

This is a prudent approaching taking into account that even professionally shot photos still need to be photoshopped to bring out the best in the image.



PhotoHand has been assisting indie companies with this task for quite a while and we keep getting the same question from our clients: How to set up the photo shoot for the best results.

We did some research, consulted several photographers and came up with the basic set of rules that will set you on the right track.

How to set up lighting for a home photo shoot?

Lighting is of paramount importance in photography. Photographing with natural light will deliver natural colors but only if you shoot on an overcast day that is still bright. You can wait for such a day or imitate these conditions by using easily available elements:

1) A spotlight lamp with a white light bulb. A yellow light bulb will tint the original color of the product;
2) Frosted paper that will be used as a screen to diffuse the light shining on the product and this way prevent the "hot spots" in the photo;
3) A flowing background, preferably stiff paper that won't crinkle;
4) A sheet of white paper to reflect the diffused light from the spotlight lamp and partially illuminate the other side or the front of the product. This is necessary to avoid sharp light/shade contrast (unless you want it for some artistic effect).

The following diagram shows how to arrange these items for the photoshoot setup at home.



How to set your camera for the product photo shoot?
Turn off the Flash. Flash glare on objects is very hard to photo retouch because it means loss of digital information. A photo retoucher would have to fill up the blanks by using his/her imagination.

Set your camera to MACRO for the close-up view.

That's it. Happy shooting! And remember, PhotoHand is always there for you to glam up your image.

I Can Get No Photo Satisfaction:-)

Hoping this never happens to you…

Citizen Paparazzi Cash in on the Celebrity Craze

Crowdsourcing is cutting into the paparazzi business. Some time ago we reported on how amateur photographers can sell their photos online and now another kind of photographers gets upstaged by amateurs.

In recent years, more tabloid magazines have begun accepting picture submissions from non-professionals which lead to a growing number of citizen paparazzi agencies that act as intermediaries. Here are some of them: peoplepaparazzi.com, Cash4yourpics.com, Scoopt.com, Spymedia.com, and Thesnitcherdesk.com. Gawker.com incorporates more amateur photo submissions as a way of enhancing its popular “Gawker Stalker Map,” which maps out celebrity sightings around the city each day.

A lucky shot can make you rich. The snapshot of Britney Spears Las Vegas nuptials that ended in annulment was sold for $150,000 by a couple who also got married there that night. But keep in mind that if you act like a papparazzo, you are at risk of being treated like one by body guards.

Photography Against Dogfighting

The Humane Society of the United States’ End Dogfighting in Chicago campaign sponsored a photography project in which members of the campaign’s Pit Bull Training Team were given disposable cameras and asked to document a day in the life of their pit bull. The result was “Pit·ography,” a 33-photo exhibition showcasing the beauty of the urban pit bull that took place at Chicago’s Carroll Center. (Some of the photos are here.) And the dogs and their owners were serenaded with violins.

Anthony Pickett, a member of the PBTT and Pitography photographer, says his favorite photo in his collection is the one of his two-year old pit bull, “Nino,” on his back: “I like it because it shows how loving and gentle he is.”

This event is part of the community outreach component of The Humane Society of the United States’ End Dogfighting in Chicago campaign. The program strikes at the core of urban dogfighting by using proven preventative methods such as youth anti-violence intervention, dog training classes, humane education, community outreach and law enforcement partnerships.

“The beauty of ‘Pit·ography’ is that it portrays pit bulls in a new light,” said Sandy DeLisle, End Dogfighting in Chicago campaign coordinator. “In this season of rebirth and renewal, this project shows us the pit bull is not a fighter, but a loving companion.”

The Humane Society of the United States is the nation’s largest animal protection organization — backed by 11 million Americans, or one of every 28. For more than a half-century, The HSUS has been fighting for the protection of all animals through advocacy, education and hands-on programs. Celebrating animals and confronting cruelty — On the Web at humanesociety.org.

I Saw the Future of Contemporary Photography

Yes, I did and it looked great. That was last spring. And this year a bunch of us from the PhotoHand team - those residing in New York - will see it too.

We'll be hanging out at the New York Photo Festival to see what's new in the Art of Photography for inspiration and to pick up a few tricks that we could use for art effects in our photo design work. If you like Photography and if you are in the NYC area, I would recommend you to see the exhibits. If you are a Photographer, I would attend the seminars too. Below is the official announcement describing the event.

You can get more info by clicking on the event title. The event calendar hasn't been published of this date.

THE NEW YORK PHOTO FESTIVAL - 2nd Edition, May 13-17, 2009
Event Calendar >>
Following up on its successful debut in May 2008, the New York Photo Festival is pleased to announce the exhibition dates for 2009 and its Festival Curators. The inaugural event in May 2008 was a surprise hit, and it delivered on the promise of presenting the “future of contemporary photography” through the efforts of world-class curators and the selected artists.

The NYPH’08 Festival Curators—Kathy Ryan, Martin Parr, Lesley A. Martin, and Tim Barber—created four stunning exhibitions focusing on the ubiquity of images in digital and daily life, sculptural tendencies in contemporary photography, ground-breaking paths in formal photographic documentation and representation, and a formal yet whimsical approach to the democratic presentation of artistic representation. The New York Photo Festival’s debut run in 2008 answered critics’ lament that the world’s capital of photography could never compile a festival of its own. It also affirmatively resolved the quandary of whether contemporary photography could ever stand on its own, apart and distinct from its historical antecedents of greatest hits and exotic depiction.